{"product_id":"moroccanoil-treatment-purple","title":"Moroccanoil® Treatment Purple","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69983935-021c-8327-bc0b-8a82632cb637-6\" data-testid=\"conversation-turn-56\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\r\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\r\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\r\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\r\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2279686d-00d7-4290-82eb-ec380d34a850\" data-message-model-slug=\"gpt-5-2\"\u003e\r\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\r\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\r\n\u003cp data-start=\"482\" data-end=\"773\"\u003e\u003cstrong data-start=\"482\" data-end=\"514\"\u003eMoroccanoil Treatment Purple\u003c\/strong\u003e combines the iconic performance of Moroccanoil Treatment with subtle violet pigments to help counteract yellow and brassy tones. Designed for blonde, lightened and grey hair, it conditions and smooths while supporting colour maintenance between salon visits.\u003c\/p\u003e\r\n\u003cp data-start=\"775\" data-end=\"982\"\u003eInfused with argan oil and nourishing ingredients, it improves manageability, reduces frizz and enhances shine without heaviness. It can be used on damp hair before styling or on dry hair as a finishing oil.\u003c\/p\u003e\r\n\r\n\u003ch3 data-start=\"989\" data-end=\"1021\"\u003e\u003cstrong data-start=\"992\" data-end=\"1019\"\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp data-start=\"1023\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1025\" data-end=\"1052\"\u003eGradual tone correction\u003c\/strong\u003e – Violet pigments help neutralise brassiness over continued use\u003cbr data-start=\"1116\" data-end=\"1119\"\u003e• \u003cstrong data-start=\"1121\" data-end=\"1148\"\u003eMultifunctional formula\u003c\/strong\u003e – Conditions, detangles, smooths and adds shine\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e• \u003cstrong data-start=\"1201\" data-end=\"1223\"\u003eArgan oil enriched\u003c\/strong\u003e – Supports softness, elasticity and overall hair health\u003cbr data-start=\"1279\" data-end=\"1282\"\u003e• \u003cstrong data-start=\"1284\" data-end=\"1307\"\u003eLightweight texture\u003c\/strong\u003e – Absorbs quickly without greasy residue\u003cbr data-start=\"1348\" data-end=\"1351\"\u003e• \u003cstrong data-start=\"1353\" data-end=\"1370\"\u003eFrizz control\u003c\/strong\u003e – Improves manageability and finish\u003cbr data-start=\"1406\" data-end=\"1409\"\u003e• \u003cstrong data-start=\"1411\" data-end=\"1430\"\u003eStyling support\u003c\/strong\u003e – Can reduce blow-dry time and enhance smoothness\u003c\/p\u003e\r\n\r\n\u003ch3 data-start=\"1489\" data-end=\"1510\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1508\"\u003eSuitable For\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp data-start=\"1512\" data-end=\"1721\"\u003e• Blonde, highlighted, lightened and grey hair\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e• Hair systems and natural hair requiring tone maintenance\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e• Daily wear routines and colour-care maintenance\u003cbr data-start=\"1671\" data-end=\"1674\"\u003e• Professional salon use and self-fit wearers\u003c\/p\u003e\r\n\r\n\u003ch3 data-start=\"1728\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1766\"\u003eWhy Choose From CHAPTER VI HAIR\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp data-start=\"1770\" data-end=\"2049\"\u003eIn salon, we recommend \u003cstrong data-start=\"1793\" data-end=\"1825\"\u003eMoroccanoil Treatment Purple\u003c\/strong\u003e when clients want to maintain cooler tones without adding another heavy toning step to their routine. It’s especially useful between colour appointments to subtly refresh brightness while keeping hair soft and manageable.\u003c\/p\u003e\r\n\u003cp data-start=\"2051\" data-end=\"2211\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIt delivers visible shine and smoother styling while supporting colour longevity — making it a practical, low-effort addition to any blonde maintenance routine.\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\r\n\u003cdiv class=\"text-center\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/article\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"\u003e\u003c\/div\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":54235048640841,"sku":"MO-TreatmentPurple","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6666\/3497\/files\/moroccanoil-TreatmentPurple.webp?v=1785325485","url":"https:\/\/chaptervihair.com\/products\/moroccanoil-treatment-purple","provider":"CHAPTER VI","version":"1.0","type":"link"}